When i went back to college for semester two of third year i did a module called Digital Marketing. I was surprised to find out that as part of this module we would be blogging. At first i thought this was a joke because i thought blogging was gone long past its sell by date??…. I was clearly wrong.
I went up to Google’s European headquarters in Dublin recently and they told us that content is king and they described the process of SEO in detail, which included blogging. After doing further research into this and by attending my digital marketing lectures in college i found out why blogging is so useful and also how it helps with SEO. After trawling through the internet i have found countless people arguing about how Google are constantly changing what’s important in order to rank highly in terms of SEO.
We all know that content is king. But what a lot of people don’t know is that fresh content is a lot more valuable than old content. The reason being is because search engines pull the most relevant and up-to-date content when a search is preformed by someone. A lot of websites don’t update their website content often and a great way to do this is through blogging. By linking your blog to your website it will deliver up-to-date, relevant content which will increase your SEO ranking. Also you are providing new content for Google to index and most importantly you are building up a relationship with your readers which is vital. Click here for a very interesting article titled “How fresh content can influence ranking”. In this article it goes through 10 illustrations to help you understand how important fresh content is.
In case you are confused about SEO or if you want to know more about SEO then i would highly recommend you watching the video below 🙂
Images & Videos
Images and videos are a great tool to have in your blogs which will help make your content more reader friendly, but it will also help improve your SEO. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text.
Including pictures and videos is another good way to improve your SEO and for Google to be able to find you. Also by including images and videos it will help make your content more unique and help it stand out, all of which Google love and it will help you improve your SEO ranking once its done correctly.
A very interesting article that i found on this topic is titled “How video marketing creates immediate SEO results”. Click here if you would like to read this article. This article goes through in detail how video and images create immediate SEO results.
Once you have targeted the most relevant keywords that you feel will be most valuable to you and your content it is now time to know what to do with them. It is important to place them where they will have the most impact for your readers and search engine crawlers indexing your content. In simple terms by making blogs and by including keywords about your content that you feel people will search for, it will help improve your SEO overall which is vital. A few years ago keywords were extremely important but nowadays they don’t hold as much weight as they used to but they still are important. I bet a lot of you are wondering how the hell are we supposed to know what people are typing in their search engines, we aren’t able to read peoples minds??… Well thankfully we don’t have to have any magic powers to find this out and with this very useful article titled “How to do keyword research for SEO” it will help you understand how this is done and if you would like to read this article then click here.
I certainly was wrong when i thought that blogging was a thing of the past. In my opinion, in order to stay ahead in terms of SEO search results you need to be blogging at a regular basis to produce fresh, relevant content that your audience want to read.
Thank you so much for reading this blog and if you have any questions or queries don’t hesitate to ask me in regards to anything digital marketing related. If you haven’t done so already please go and like my Facebook page and please follow my Twitter page for regular, up-to-date content on everything digital marketing related. Also don’t forget to take this weeks poll and stay tuned for a suprise video that will be posted over the weekend :).