Have you ever looked on Facebook and wondered why your friend or business rival is getting a lot more likes and shares on their Facebook Content than you?? I certainly have so I decided to do some research to help both you and I by providing 5 valuable tips to help you create great Facebook content. They are as follows:
1. Stay Engaged
It is vital to stayed engaged with your audience. People lose lots of their page likes if they don’t engage with their audience so this is key. I have read a very interesting article which is called “8 ways to improve your Facebook engagement”. This really does cover all that you need to know about staying engaged with your audience and if you would like to read this article then click here. This article gives you a step by step guide to ensure that you stay on top of your Facebook content.
2. Map your content
This is a vital step in creating great Facebook content. Mapping your content will ensure that you stay organised with your content and it will also ensure that you don’t just put up pointless content for the sake of it. A great way to map your content is by going online and taking note of all the upcoming things that are related to your target audience. This will make your life a lot easier and it will help you create great Facebook content because you will have the content pre-researched and it will be presented to your audience at te right time. An article I found online titled ” 5 steps to mind map your content and increase its reach” talks about how you map your content and why its important and if you would like to read this article click here.
3. Create a call to action
Using Facebook for your business is a great way to establish brand awareness and loyalty. But how can you keep your social followers engaged and encourage them to take action with your brand?
This is another great way to improve your Facebook content and to make it more effective. Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals call to action. A nice little article that I found useful was “How to engage social followers using Facebook’s new call to action button”. If you would like to read this article then click here. I liked this article because unlike other articles about creating a call to action, this one is simple to understand and I feel it would benefit ye the most.
4. Test your create to see what works
This is certainly the one that people are most afraid to do but if done correctly it will certainly benefit your content a lot!! In order to create great Facebook content you have to stand out and not just be boring like a lot of the Facebook content. A good example of a company that took this risk was Paddy Power and they have perfected their Facebook content to make it humorous and risky all of which make it great Facebook content. I really recommend that you try to be innovative and try to use your content in different ways on Facebook and see what your audience like and don’t like.
To see how your content’s doing, use the Page Insights at the top of your Page. Insights are great because they help you understand what content your audience like but also they help you see who your audience actually are. This page insights tab if used correctly can be a very useful tool to help monitor your Facebook content. If you would like to read an article of some people that have tried and tested their content to see what worked for them then click here.
5. Pick what resonates
I was surprised to find out that Almost 30 million pieces of content are shared online each and every day. And to be honest, much of it is a load of pointless information. I found a very interesting article to help give you a more detailed insight into picking content that resonates with your Facebook audience, click here if you would like to give it a read.
If you look up the word resonates in a dictionary it will say “produce or be filled with a deep, full, reverberating sound” and this is certainly what you are going to try and do to help you created great Facebook content. You need to ensure you hit home with what content your audience find most interesting to read and build your content around that. In a nutshell its basically finding what your audience want and being able to give it to them at a regular basis.
Below is a video which tells you 8 ways to find great social media content. I found this video to be very informative and it really helped me come to terms with what content is best to use and in the video also it goes through some great examples. I will highly recommend giving the video a watch.
I really hope that my top 5 tips for creating great Facebook content has helped you. If you have any other questions in relation to this topic or any digital marketing queries in general send me a message on either of my digital marketing accounts (Facebook & Twitter). I would also really appreciate it if you would go and like/follow these pages. Stay tuned for next weeks blog titled ” Why blogging helps SEO” and also I will have a nice surprise for you in the coming weeks when me and my digital marketing group are creating a digital marketing video presentation. Also please go and take my quick poll because your opinions are vital (See what I did there ;)… Rule 1 stay engaged).
Thank you 🙂